Stop 06 · 1,180 m
Hi, I'm Kim.
Web designer, AI and SEO consultant, based in Andorra.
I've been building websites since I was 16 and, since 2005, helping companies in Andorra sell online. Today I apply AI with the same rule as ever: if it doesn't bring in money, it isn't worth it.


Who I am
Twenty years watching the internet change. The upside: I know which trends fade and which ones stay.
Track record
- 2000
First website, aged 16
Built in Macromedia Flash, with a 30-second intro and a “Skip intro” button. Sorry, everyone.
- 2005
Visualtec is born
A digital marketing agency in Andorra la Vella: websites, online shops and a lot of coffee.
- SEO
Learning from the best
Trained with Luis Villanueva, MJ Cachón and Isabel Romero, and at Webpositer Academy. Just as repeating a keyword 40 times stopped working.
- E-commerce
Selling, not just being online
PrestaShop, Google Ads and Meta Ads for shops and services that need revenue.
- My own businesses
I know what an hour costs
From sports distribution to a podcast. The hours that get wasted, I pay for.
- Today
AI and automation
Same goal as ever – more revenue for your business – now with agents that never sleep.
How I work
- Savings first, tools second.
- I explain what I do, without jargon.
- If something isn't worth automating, I'll tell you.
- I do it myself, start to finish.
“If it doesn't pay, it isn't worth it.”Kim Capel
Field notes
I write about what I learn on every project: websites, AI and SEO, without jargon.
Field notesHow much does a website cost in Andorra, and what does the price include?Read the article →Field notesLocal SEO in Andorra: how to show up on Google across all seven parishesRead the article →Field notesAI for businesses in Andorra: a practical guide to getting startedRead the article →Next stop · 1,023 m







